DeviXpert

Marketing for Real Estate Brokerages

Real Estate Broker Marketing

A brokerage sells to two audiences at once: clients buying and selling homes, and agents deciding where to hang their license. We build one brand that serves both, with consumer leads for your team and a recruiting funnel that runs on its own.

See the Plan
Why It's Different

What Makes Brokerage Marketing Different

You're growing a team and a brand at the same time. Here's what we plan around.

Hover or tap a card to see how we handle it.

  • 01

    Two audiences, one website

    Home buyers and recruits land on the same site, and a page built for one confuses the other.

    How we handle it

    Separate consumer and careers paths with their own pages, forms, and tracking, under one brand so each side strengthens the other.

  • 02

    Brokerage brand vs agent brands

    Agents want their own name in front, while the brokerage needs consistent branding and the disclosures many state license laws require.

    How we handle it

    Agent profile pages and ad templates that give each agent a personal brand inside the brokerage's design, with the brokerage name shown where it's required.

  • 03

    Recruiting is a sales funnel too

    Agents compare splits, fees, training, and culture, and most brokerages answer with a single 'join us' page.

    How we handle it

    A careers section that explains your model honestly, recruiting ads run under Meta's employment Special Ad Category, and follow-up for agents who aren't ready to move yet.

  • 04

    Leads have to reach the right agent

    Website leads sit in a shared inbox or go to whoever answers, and agents stop trusting brokerage leads.

    How we handle it

    Routing by area or specialty, fast-response rules, and reporting that shows which sources produce closings, built in your existing CRM.

Two Funnels, One Brand

Clients and Agents Move Through Your Brokerage Differently

Every stage of the funnel has a consumer side and a recruiting side. Pick a stage to compare what each audience needs from you.

Stage 1: Discover

Client funnel

Show up when people search for homes and agents in your cities.

  • Neighborhood and city SEO pages
  • Housing-category Meta ads (no age, gender, or ZIP targeting)
  • Agent profiles that rank for each agent's name

We track: Searches and visits by neighborhood

Recruiting funnel

Reach licensed agents who are quietly weighing a move.

  • A careers section that ranks for 'join a brokerage' searches
  • Recruiting ads under Meta's employment Special Ad Category
  • Content on training, tools, and support

We track: Careers page visits from agents

Recommended Services

The Marketing Mix That Works for Brokerages

Our usual order of priorities, adjusted to your size and markets on a call.

  1. Web Design & Development

    Core

    One site with consumer search, agent profiles, and a careers section, each with its own path and tracking.

  2. SEO

    Core

    Real estate brokerage SEO for city and neighborhood searches, plus profiles and pages that rank for each agent's name.

  3. Facebook & Paid Social Ads

    Core

    Consumer ads under Meta's housing category and recruiting ads under its employment category, with the targeting each allows.

  4. AI Workflows & Automation

    Add when ready

    Lead routing to the right agent, response alerts, and recruit follow-up inside the CRM you already use.

  5. Graphic Design

    Add when ready

    Brand kits and listing templates that let every agent market themselves while staying on brand.

Reporting

Every Lead Traced to Its Source

A monthly report built for real estate brokerages owners: what came in, from where, and what it cost.

The Plan

Your First 90 Days

What happens after the strategy call.

  1. Week 1

    Audit both funnels

    Consumer and recruiting lead sources reviewed; forms, calls, and career applications tracked separately.

  2. Weeks 2-4

    Site structure and profiles

    Consumer and careers paths separated, agent profile pages templated, and brokerage disclosures checked.

  3. Weeks 3-6

    Recruiting funnel

    A careers page that explains your model, employment-category recruiting ads, and recruit follow-up.

  4. Weeks 6-12

    Consumer leads and routing

    Neighborhood SEO and housing-compliant ads, with leads routed to the right agent and reported by source.

FAQ

Real Estate Brokerages Marketing Questions, Answered

More Real Estate Marketing

Free strategy call

Grow Your Team and Your Pipeline

On a free strategy call we'll look at both of your funnels and show you where clients and recruits are slipping away.

  • 30 minutes
  • No obligation
  • Clear action plan