Marketing & SEO for Real Estate Agents
Realtor Marketing
Sellers hire the agent who clearly knows their neighborhood. Buyers stick with the one who answers fast. We build your site, neighborhood pages, and ads around both, so your pipeline isn't rented from a portal.
What Makes Realtor Marketing Different
You're selling yourself as much as any house. Here's what we plan around.
Hover or tap a card to see how we handle it.
- 01
Portal leads are shared leads
A portal lead often goes to several agents at once, and you pay again every month for the privilege of racing them.
How we handle itYour own IDX-ready site, neighborhood pages, and a Business Profile that bring buyers and sellers to you first, with no one else on the thread.
- 02
Sellers and buyers want different things
A seller wants proof you can price and market their home. A buyer wants listings and fast answers. One generic homepage serves neither.
How we handle itSeparate paths: home value requests, recent sales, and a listing plan for sellers; saved searches, neighborhood guides, and quick replies for buyers.
- 03
Neighborhood knowledge has to be visible
Every agent claims to know the area, and sellers can't tell who actually does.
How we handle itA page for each neighborhood you work: housing styles, commute, parks, recent activity in your own words, and the listings that match. Facts about places, never about who should live there.
- 04
Most leads aren't ready yet
Many buyers and sellers start searching six months to a year before they move, and go cold if nobody follows up.
How we handle itSaved-search alerts, a monthly market email, and reminders that keep you in touch until they're ready, built in the CRM you already use.
One Page per Neighborhood, Two Kinds of Visitor
Buyers and sellers search the same neighborhood for different reasons. Pick an area and an audience to see what its page should rank for and say.
Example map with fictional neighborhoods.
Established single-family streets with larger lots
- “maple heights home value”
- “best time to sell in maple heights”
- 1Market update for Maple Heights in your words
- 2Staging and photo plan for larger homes
- 3Home value request with a quick call back
Every page describes homes and places, never who should live there, so it stays within fair housing rules.
The Marketing Mix That Works for Agents
Our usual order of priorities, adjusted to your market and team on a call.
Web Design & Development
CoreA fast site with listings search, seller and buyer paths, and a home value request that you own, not a portal.
SEO
CoreRealtor SEO for neighborhood and city searches, plus a Business Profile with reviews from past clients.
Facebook & Paid Social Ads
CoreFacebook and Instagram ads for listings and seller guides, run under Meta's housing Special Ad Category.
Social Media Marketing
Add when readyListing tours, neighborhood spotlights, and market updates that keep your name in front of your sphere.
AI Workflows & Automation
Add when readyInstant replies, saved-search alerts, and long-term nurture inside the CRM you already have.
Every Lead Traced to Its Source
A monthly report built for real estate agents owners: what came in, from where, and what it cost.
Your First 90 Days
What happens after the strategy call.
- Week 1
Audit and lead tracking
Site, profile, reviews, and lead sources reviewed; every form, call, and home value request tracked to where it came from.
- Weeks 2-4
Seller and buyer paths
A home value page, a listing presentation page, and buyer search set up, with your brokerage name shown where your state requires it.
- Weeks 3-6
Neighborhood pages
Pages for your core neighborhoods written from your own local knowledge, linked to matching listings.
- Weeks 6-12
Ads and nurture
Housing-compliant listing and seller campaigns, plus a monthly market email and follow-up for people not ready yet.
Real Estate Agents Marketing Guides
Practical, research-backed guides from our blog.
Real Estate Agents Marketing Questions, Answered
More Real Estate Marketing
Win Listings in Your Neighborhoods
On a free strategy call we'll map the neighborhood searches you can own and the seller path that turns them into appointments.
- 30 minutes
- No obligation
- Clear action plan