Personal Injury Lawyer Advertising & SEO
Personal Injury Lawyer Marketing
After an accident, injured people often call several firms in the same afternoon. The one that answers, listens, and explains next steps clearly usually gets the case. We build the search presence and the intake behind it.
What Makes Personal Injury Marketing Different
Personal injury is one of the most competitive corners of search. Here's what we plan around.
Hover or tap a card to see how we handle it.
- 01
Speed to answer decides the case
Injured people contact more than one firm. A missed call or a form answered the next morning often means the case has already gone elsewhere.
How we handle itCall tracking by source, after-hours answering, instant text replies to form fills, and a simple intake script so every lead gets a fast, human response.
- 02
Clicks are expensive
Accident and injury keywords are among the costliest in Google Ads, and broad campaigns can spend heavily on calls about cases you don't take.
How we handle itTight campaigns by case type and area, negative keywords for job seekers and non-injury searches, and budgets moved toward the case types that actually sign.
- 03
Advertising rules are strict
State bars limit how results, testimonials, and claims can be used, and some restrict contacting accident victims soon after an accident.
How we handle itCopy written without outcome promises, past results only with the disclaimers your state requires, nothing that targets individual accident victims, and attorney approval on every piece.
- 04
Case types need their own pages
Someone hit by a truck or hurt on a bike searches for exactly that, and a single 'practice areas' page doesn't rank for any of it.
How we handle itPages for car, truck, motorcycle, pedestrian, and premises cases, plus location pages for the cities you serve, each answering what to do next.
Be There at Every Step of the Claim
Injured people search differently on day one than in week three. Drag along the timeline to see what they're asking, what we build, and the rule we write it under.
Day of the accident
Shaken, maybe hurt, standing next to a damaged car with a phone in hand.
Example searches- what to do after a car accident
- car accident lawyer near me
- tow and urgent care near me
A mobile-first 'what to do right now' page with a click-to-call button, and call ads scheduled to the hours your intake team can actually answer.
We never target individual accident victims or reference a specific crash. Some states restrict direct contact with accident victims for a period after an accident.
The Marketing Mix That Works for Personal Injury Firms
Our usual order of priorities, adjusted to your case types and market on a call.
SEO
CorePersonal injury lawyer SEO for case-type and city pages, plus a strong Business Profile, the most durable source of new cases.
PPC & Google Ads
CoreGoogle Ads and call campaigns for high-intent accident searches, tightly limited to the case types and areas you want.
Web Design & Development
CoreA fast site with click-to-call on every page, short case review forms, and clear confidentiality notices.
AI Workflows & Automation
Add when readyInstant replies, missed-call text-back, and intake follow-up built inside the CRM or case management tool you already use.
AI SEO & GEO
Add when readyAnswers to 'what to do after a car accident' style questions structured so AI search tools can cite your firm.
Every Lead Traced to Its Source
A monthly report built for personal injury lawyers owners: what came in, from where, and what it cost.
Your First 90 Days
What happens after the strategy call.
- Week 1
Intake and tracking audit
Test calls and forms to see how fast leads get answered, and set up call tracking that records the source without capturing case details.
- Weeks 2-4
Case-type pages
Pages for your priority case types and cities, written for your attorneys' review, with click-to-call and a short case review form.
- Weeks 3-6
Search campaigns
Google Ads by case type with strict negatives and call scheduling, so budget only runs when someone can answer.
- Weeks 6-12
Follow-up and reviews
Missed-call text-back, intake reminders, and a review request for clients after their matter closes, where your state's rules allow it.
Personal Injury Lawyers Marketing Questions, Answered
Answer First, Sign More Cases
On a free strategy call we'll test how your firm handles a new injury inquiry and show you where cases are slipping away.
- 30 minutes
- No obligation
- Clear action plan