DeviXpert

Criminal Defense Attorney Marketing & SEO

Criminal Defense Lawyer Marketing

Arrests don't happen during office hours. The call usually comes from a scared family member late at night, and they call whoever picks up. We make sure your firm is found for the charge, and that someone answers.

See the Plan
Why It's Different

What Makes Criminal Defense Marketing Different

Criminal defense is urgent, local, and sensitive. Here's what we plan around.

Hover or tap a card to see how we handle it.

  • 01

    The call comes at 2am

    Arrests often happen at night and on weekends. A voicemail greeting means the family calls the next firm on the list.

    How we handle it

    After-hours call routing to an answering service or on-call attorney, ad schedules matched to who can answer, and call tracking that shows which hours matter most.

  • 02

    People search for the charge

    Nobody types 'criminal defense'. They search 'DUI lawyer', 'drug possession lawyer', or the exact charge on the paperwork.

    How we handle it

    A page for each charge you defend, by county or court where it helps, explaining the process and what to do now, reviewed by your attorneys.

  • 03

    Often it's not the client calling

    Parents, spouses, and friends make many of the first calls while the accused is in custody, and they have different questions.

    How we handle it

    Pages and intake scripts for family members: bail, first appearance, and what they can and can't discuss on the phone.

  • 04

    Ads face extra rules

    Meta's personal attributes policy bars ads that imply someone has a criminal record, and state bars restrict outcome claims like 'charges dropped'.

    How we handle it

    Ad copy about your services rather than the viewer's situation, no outcome promises, and search campaigns aimed at people already looking for help.

Around the Clock

Who Calls a Defense Lawyer, and When

Arrests don't keep office hours. Pick a time on the clock to see who's searching, how the call should be routed, and the charge pages that should meet them.

2 AM, example

A parent or spouse

Someone they love was just arrested. They're searching on a phone, frightened, and will call the first firm that sounds like a real person.

How the call is routed

Call ads stay on only if your answering service or on-call attorney is covering. A live answer takes the basics and promises a callback time, then actually keeps it.

Pages that meet this search
  • DUI / DWI
  • Bail and first appearance
  • For family members

Every page is reviewed by your attorneys before it runs, with no promised outcomes.

Recommended Services

The Marketing Mix That Works for Criminal Defense Firms

Our usual order of priorities, adjusted to your charges and courts on a call.

  1. PPC & Google Ads

    Core

    Call-focused Google Ads for charge searches, scheduled around when your firm or answering service can pick up.

  2. SEO

    Core

    Criminal lawyer SEO for each charge and county you cover, plus a Business Profile with accurate after-hours contact details.

  3. Web Design & Development

    Core

    A fast, mobile-first site with a 24/7 number on every page, charge pages, and a short, confidential contact form.

  4. AI Workflows & Automation

    Add when ready

    After-hours routing, missed-call text-back, and court-date reminders inside the phone and case tools you already use.

  5. AI SEO & GEO

    Add when ready

    Clear answers to 'what happens after a DUI arrest' style questions, structured so AI search tools can cite your firm.

Reporting

Every Lead Traced to Its Source

A monthly report built for criminal defense lawyers owners: what came in, from where, and what it cost.

The Plan

Your First 90 Days

What happens after the strategy call.

  1. Week 1

    After-hours test

    We call your firm at night and on a weekend, review how calls route, and set up call tracking that records the source, never the conversation's details.

  2. Weeks 2-4

    Charge pages

    Pages for your priority charges and courts, written plainly for your attorneys' review, with the 24/7 number on every one.

  3. Weeks 3-6

    Call campaigns

    Google Ads by charge type, scheduled to your coverage hours, with negatives that block record lookups and job searches.

  4. Weeks 6-12

    Family pages and follow-up

    Pages for family members, missed-call text-back, and a review request for clients after their case closes, where allowed.

FAQ

Criminal Defense Lawyers Marketing Questions, Answered

More Legal Marketing

Free strategy call

Be the Firm That Answers at 2AM

On a free strategy call we'll test your after-hours coverage and map the charge searches in your courts.

  • 30 minutes
  • No obligation
  • Clear action plan