DeviXpert

Software Marketing & SaaS SEO

SaaS Marketing Agency

Software buyers research for weeks, compare you against two or three alternatives, and ask peers and AI assistants before they ever talk to sales. We put your product in front of them at each of those moments and make the demo or trial the obvious next step.

See the Plan
Why It's Different

What Makes SaaS Marketing Different

Software is bought by committees, after long research, often with a free trial in the middle. Here's what we plan around.

Hover or tap a card to see how we handle it.

  • 01

    Buyers search the problem before the category

    Most people who need your product don't know your category name yet. They search the pain: 'how to track client hours', 'spreadsheet keeps breaking'.

    How we handle it

    Content mapped from problem-aware searches to category and comparison searches, with each article linking to the page one step closer to a trial.

  • 02

    Comparison pages decide shortlists

    Searches like 'X vs Y' and 'X alternatives' are some of the highest-intent in software, and competitors or review sites usually own them.

    How we handle it

    Fair, specific comparison and alternative pages for your real competitors, written so a buyer could actually make a decision from them.

  • 03

    Several people sign off

    The person who finds you isn't the one who approves the budget, and generic landing pages speak to neither.

    How we handle it

    Pages and ads by role and use case: the operator who wants the workflow, the manager who wants reporting, the buyer who wants security and pricing answers.

  • 04

    Signups aren't customers

    Paying for trial signups that never activate looks good in a dashboard and does nothing for revenue.

    How we handle it

    Tracking that follows a signup through activation and paid conversion or a booked demo, so budget moves to the channels that produce customers.

Intent Ladder

Meet Software Buyers on Every Rung

Buyers climb from a vague problem to your pricing page. Pick a rung to see the page we build there, and switch between a trial-led and demo-led motion.

Rung 1 is at the bottom: the earliest, least-ready searches.

Rung 3 · Trial-led

Category shopping

Building a shortlist, opening several tabs.

Example searches
  • best crm for agencies
  • simple crm software
What we build

Category pages and list content that make your fit clear, plus Google Ads on these terms sent to a matching landing page.

The ask

Free trial with no card required where your model allows it.

Signups that activate, not just signups.
Recommended Services

The Marketing Mix That Works for SaaS

Our usual order of priorities, adjusted to your product, price point, and sales motion on a call.

  1. SEO

    Core

    SaaS SEO across the buyer journey: problem content, use-case pages, integration pages, and comparison and alternative pages.

  2. AI SEO & GEO

    Core

    Buyers ask ChatGPT and Perplexity for software recommendations. AI search optimization helps your product get named and cited in those answers.

  3. PPC & Google Ads

    Core

    Google Ads on high-intent category and competitor searches, sent to landing pages built for a demo or trial, with conversion tracking past the signup.

  4. Web Design & Development

    Add when ready

    A fast marketing site with clear pricing, use-case and integration pages, and demo and trial flows that don't leak.

  5. Facebook & Paid Social Ads

    Add when ready

    Retargeting and lookalike campaigns that bring trial abandoners and engaged visitors back for a demo.

Reporting

Every Lead Traced to Its Source

A monthly report built for saas & software owners: what came in, from where, and what it cost.

The Plan

Your First 90 Days

What happens after the strategy call.

  1. Week 1

    Audit and funnel tracking

    Site, content, rankings, and ads reviewed; signups, activations, and demo bookings tracked back to the channel and query that drove them.

  2. Weeks 2-4

    Intent map and quick wins

    Keyword map from problem-aware to brand searches, plus fixes to the pricing, demo, and trial pages that every visitor ends up on.

  3. Weeks 3-8

    Comparison pages and paid search

    Alternative and 'vs' pages for real competitors, and Google Ads on category and competitor terms with dedicated landing pages.

  4. Weeks 8-12

    Content engine

    A steady cadence of use-case and problem-solving content, and budget shifted toward the channels producing activated users and demos.

Guides

SaaS & Software Marketing Guides

Practical, research-backed guides from our blog.

Small business owner arranging colored sticky notes into pipeline columns on a glass board beside a laptop, bright office, soft daylight
Web Design & Development

Best CRM for Small Business: How to Choose the Right One in 2026

How to pick the best CRM for a small business: must-have features, off-the-shelf vs custom, pricing traps to avoid, and how to move your contacts without losing anything.

4 min read
FAQ

SaaS & Software Marketing Questions, Answered

Free strategy call

Turn Software Research Into Pipeline

On a free strategy call we'll map the searches your buyers make before they book a demo, and where your product is missing from them.

  • 30 minutes
  • No obligation
  • Clear action plan