Plastic Surgeon SEO
Plastic Surgery Marketing
Patients research a surgeon for weeks or months before they book a consultation. We make sure your practice shows up through every step of that research, looks like the safe choice, and turns serious inquiries into consultations.
What Makes Plastic Surgery Marketing Different
Elective surgery is one of the most considered decisions a patient makes. Here's what we plan around.
Hover or tap a card to see how we handle it.
- 01
Credentials are the first question
Patients want to know a surgeon's training and certification before anything else, and many can't tell a board-certified plastic surgeon from other providers.
How we handle itSurgeon profiles that state training, certification, hospital privileges, and experience plainly, repeated on every procedure page and your Business Profile.
- 02
The decision takes months
Most patients look at galleries, read reviews, and compare surgeons for a long time. A practice that only advertises gets forgotten between visits.
How we handle itProcedure pages that answer cost, recovery, and candidacy honestly, retargeting and email for people still researching, and a virtual consultation option for those ready to talk.
- 03
Galleries need consent and honesty
Before-and-after photos are the most viewed pages on most practice sites, and also the easiest place to overpromise or break a patient's trust.
How we handle itWritten consent built into your photo process, consistent lighting and angles, and captions that describe the procedure without promising the same result.
- 04
Ad platforms restrict cosmetic surgery
Google and Meta limit how cosmetic procedures, body image, and before-and-after imagery can be advertised, and rejected ads or flagged accounts stall campaigns.
How we handle itAds and landing pages written within each platform's current policies, with search campaigns aimed at research and consultation intent rather than body-image hooks.
Win the Months Before the Consultation
Patients research a surgeon long before they book. Step through the journey to see what they're asking and what we build for each stage.
First search
Months before- what does a tummy tuck cost
- rhinoplasty recovery time
- am I a candidate for a breast lift
Procedure pages that answer cost ranges, recovery, and candidacy honestly, ranked for the research searches people make long before they're ready to call.
The Marketing Mix That Works for Plastic Surgeons
Our usual order of priorities, adjusted to your procedures and market on a call.
SEO
CorePlastic surgeon SEO for every procedure you offer, so you rank for the research searches patients make months before booking.
Web Design & Development
CoreA premium, fast site with surgeon profiles, procedure pages, consented galleries, financing information, and consultation requests.
PPC & Google Ads
CoreGoogle Ads for high-intent procedure and surgeon searches, written within Google's healthcare and cosmetic policies.
Facebook & Paid Social Ads
Add when readyMeta retargeting and educational content for people who viewed procedure pages, within Meta's cosmetic procedure rules.
AI Workflows & Automation
Add when readyConsultation follow-up, financing reminders, and post-op review requests in the CRM you already use.
Every Lead Traced to Its Source
A monthly report built for plastic surgeons owners: what came in, from where, and what it cost.
Your First 90 Days
What happens after the strategy call.
- Week 1
Audit and private tracking
Site, galleries, reviews, and ads reviewed; consultation tracking set up without sending patient details to ad platforms.
- Weeks 2-5
Procedure pages and profiles
Pages for your priority procedures with cost ranges, recovery, and candidacy, plus surgeon profiles and a consent process for galleries.
- Weeks 4-7
Search campaigns
Google Ads for consultation-intent searches, with landing pages and virtual consultation requests.
- Weeks 7-12
Nurture and reviews
Follow-up for consultations that haven't booked surgery, financing reminders, and consent-based review requests after recovery.
Plastic Surgeons Marketing Questions, Answered
Be the Surgeon They Trust First
On a free strategy call we'll look at how patients find and compare surgeons in your area, and where your practice can lead.
- 30 minutes
- No obligation
- Clear action plan