Hair Salon Advertising & Marketing
Salon Marketing
Clients pick a stylist from their phone: a scroll through photos, a look at reviews, a tap on 'Book'. We make your salon or barbershop the one they land on, then bring them back on schedule so every chair stays booked.
What Makes Salon Marketing Different
Salons and barbershops live on photos, bookings, and regulars. Here's what we plan around.
Hover or tap a card to see how we handle it.
- 01
Your portfolio is the ad
Clients choose on photos of real work, but most salons post sporadically and their Google profile shows a blurry storefront from years ago.
How we handle itA steady flow of real work on Instagram and your Business Profile, sorted by service, shared with each client's permission.
- 02
Clients book a stylist, not a salon
When a stylist leaves, their regulars often follow, and a salon that only markets its own name has nothing for clients to attach to.
How we handle itStylist and barber profiles with specialties and booking links, so the salon owns the relationship and new stylists build a book faster.
- 03
Empty chairs midweek
Fridays and Saturdays book out while Tuesday afternoons sit empty, and discounting the slow days trains clients to wait.
How we handle itTargeted offers for slow slots, last-minute openings sent to clients who opted in, and services suited to weekdays promoted on weekdays.
- 04
Rebooking is left to chance
A color client should come back in six to eight weeks and a fade in two to three, but most salons wait for the client to remember.
How we handle itRebooking reminders timed to each service, a 'book your next visit' step at checkout, and win-back messages for lapsed clients.
The Listing Clients See Before They Ever Call
Your Google profile and Instagram do the selling before anyone walks in. Flip between before and after, then pick a fix to see what changes.
Photos of real work
Recent cuts, color, and fades sorted by service, posted every week with each client's permission.
Why it matters: Clients choose a salon by scrolling photos. Fresh, specific work is what makes them tap 'Book' instead of the next result.
The Marketing Mix That Works for Salons
Our usual order of priorities, adjusted to your salon or barbershop on a call.
Social Media Marketing
CoreInstagram and TikTok built from your real work, stylists, and space, so clients see your style before they book.
SEO
CoreLocal SEO and a Business Profile with photos, services, and prices so you win 'hair salon near me', 'barber near me', and each specialty.
Facebook & Paid Social Ads
CoreSalon advertising on Instagram and Facebook for new-client offers and specialty services, inside a tight local radius.
AI Workflows & Automation
Add when readyRebooking reminders by service, review requests, and slow-day openings built in your booking software.
Web Design & Development
Add when readyA fast site with your service menu, stylist profiles, and a booking button on every page.
Every Lead Traced to Its Source
A monthly report built for salons & barbershops owners: what came in, from where, and what it cost.
Your First 90 Days
What happens after the strategy call.
- Week 1
Audit and booking tracking
Profile, Instagram, site, and booking flow reviewed; online bookings tracked by the channel that sent them.
- Weeks 2-4
Profile and portfolio refresh
Business Profile photos, services, and prices updated, stylist profiles written, and a photo permission step added to your routine.
- Weeks 3-6
Local campaigns
Instagram and Facebook campaigns for new clients and your specialty services, targeted to your neighborhood.
- Weeks 6-12
Rebooking and reviews
Service-timed rebooking reminders, review requests after visits, and slow-day openings sent to opted-in clients.
Salons & Barbershops Marketing Questions, Answered
More Fitness & Beauty Marketing
Keep Every Chair Booked
On a free strategy call we'll look at your profile, your Instagram, and your rebooking flow, and show you where the empty chairs come from.
- 30 minutes
- No obligation
- Clear action plan